Every story has a beginning...

After months of hard work behind the scenes and some long hard days setting up in our space, Form SE15 finally came together and actually started looking like an actual, real live shop. So many people really helped pull it all together for us: friends pitched in with a constant supply of caffeine, labelling and steaming garments, stamping paper bags and generally being a really good support system.

Buying for the SE15 customer has been exciting, fun, rewarding, thought provoking and an altogether positive experience: I’ve drawn on my years of experience to put together our Form SE15 core brands and collections. High quality pieces you can keep on wearing season after season and that slot in with your existing wardrobe. This summer’s edit sees vibrant prints, cool logo tees and easy wear natural fabrics that pop any outfit.

From the start, we wanted the shop space to be supportive of local brands and be as ecologically conscious as possible: our waste is recycled, my shop fittings have come from a local maker that up-cycles used timber and several of Form SE15’s brands include recycled, organic fabrics and materials.

We are really proud of what we have created for Peckham and visitors alike and hope you come and say "hi!"

Jo Johnson